Join Us for a Gillette OdorShield Twitter Party

Today at 4 PM Eastern (1 Pacific) we will be helping host a Gillette #OdorShield Twitter Party talking about ways to eliminate body odor instead of just covering it up. With Summer in full swing and tempratures on the rise we can all use a little more protection. Join us on Twitter for a chance to win some gift cards and prize packs. Here is all the information you need:

Date: Thursday, July 7, 2011
Time: 4 – 5pm EST
Moderator: @MomCentral
Assistant Moderators: @DadCentral@Gillette,@BNPositive@portlanddad@EPayneTheDad,@daddyforever@daddymojo
Topic/Focus: Talk about summer, sweat, and how Gillette Odor Shield products feature odor shield technology that targets and neutralizes odor at the source to help eliminate body odor instead of just covering it up.
Hashtag: #OdorShield
Prizes: Six people will win $50 gift codes and a Gillette Odor Shield prize pack, 4 pre-party promotion winners will receive $50 gift codes and a Gillette Odor Shield prize pack

Pre-tweet to Win!
Anyone who Tweets this from now until the Gillette #OdorShield Twitter Party will be eligible to win one of four $50 Amazon gift codes and Gillette Odor Shield Prize Packs!

About the party:
Gillette Odor Shield Anti-Perspirant & Deodorant helps eliminate body odor instead of just covering it up:

  • Base fragrance delivers an initial burst of odor protection during application.
  • Odor Shield Technology targets and neutralizes body odor at the source.
  • Scent Enhancing Technology (SET) works to deliver a long-lasting scent.

Gillette Odor Shield Body Wash features active components that bind to the source of odor on skin and help eliminate it, leaving behind a lasting fragrance.  Gillette Odor Shield Body Wash targets and neutralizes body odor for up to 16 hours beyond the shower and throughout the day

How do I join the conversation?

Easy. Just tweet using the hashtag #OdorShield. Mom Central moderators will help guide the conversation with engaging questions and giveaways.

Who are the moderators?
The Mom Central Team (@MomCentral & @DadCentral) will be on hand to guide the discussion and chat with participants along with @Gillette. We also have five bloggers co-hosts @BNPositive,@portlanddad@EPayneTheDad@daddyforever@daddymojo! Make sure you’re following them before the party starts!

How do I follow the conversation?
Use the hashtag #OdorShield to follow along. To help keep up with the conversation, we suggest that you follow the hashtag by:
1. Setting up a #OdorShield search on or on your twitter program (e.g. TweetDeck or Twirl)
2. Using a twitter aggregator such as


About the Twitter Party Pre-Party Giveaway
The GILLETTE ODOR SHIELD Twitter Party features a pre-party giveaway of four (4) promotional items valued at $50.00 each. Please see below for an overview of specific details and go to to be directed to Mom Central’s official Giveaway Rules.

  • Entry Period: The entry period for the GILLETTE ODOR SHIELD Twitter Party Pre-Party Giveaway begins on July 6, 2011, at 4:00:01 p.m. Eastern Time (ET) and ends on July 7, 2011 at 4:00:00 p.m. ET (the “Entry Period”).
  • How to Enter: Current Twitter users or those willing to create a Twitter account can enter by following @momcentral on Twitter and posting a Tweet during the Entry Period with the hashtag #OdorShield. Only one (1) Twitter account can be used to enter the Pre-Party Giveaway .
  • Winner Selection Process: Mom Central will select four (4) winners in a random drawing from all eligible entries during the Entry Period. Odds of being chosen as a selected Winner depend on the total number of entries. The Sponsor will Tweet the names of selected entrants from the Twitter account @momcentral following the Entry Period on July 7, 2011, between 4:00:01 p.m. ET and 5:00:01 p.m. ET. Each entrant is limited to one (1) prize. The results of the random selection are final and binding.
  • Winner Prizes and Approximate Retail Values: Each Winner will receive one (1) promotional item, with an approximate retail prize value of $50.00 (the “Winner Prize”) upon being declared a Winner. Mom Central will deliver the Winner Prize to an address provided by the Winner.
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